Concept design for Fortnum & Mason, London
‘Sweet machine’ is a sugar-sifting machine that makes rough sugar to the most fine, high quality sugar to decorate your delicious cake. At the end you can decorate your cake with an extra layer of cinnamon in a specific pattern and to finish you can add some small sugar sweets.
The design process started with inspiration from the beautiful illustrations of Heath Robinson. Robinson was an English cartoonist and illustrator best known for drawings of ridiculously complicated machines for achieving the simple of tasks. For example, peeling potatoes as the picture shows. In my first sketch his influence is easy to see. After this drawing I did a small trial with a cupcake and with this knowledge I designed the first technical drawings followed by creating the first prototype by hand.